A Report On Ficer Corps - 1012 Words

GySgt Daniel Daly once said, â€Å"Any officer can get by on his sergeants. To be a sergeant you have to know your stuff. I’d rather be an outstanding sergeant that just another officer.† Imagining and Marine Corps without any NCOs is to imagine a Marine Corps that doesn’t exist. There would be no boot camp because there would be no drill instructors. There would be no outstanding specialists to transform into warrant officers; aircraft, weapons and trucks would rust and break down never to be repaired and finally and most importantly there would be no accountability. Noncommissioned officers are as old as war itself. In the seventh century the smallest tactical unit in the Roman legion was commanded by a centurion who is akin to a gunnery sergeant. The condottieri, or mercenaries, we professionals who served under any state that would pay and feed them; in their companies the ranks of corporal and sergeant were born. In 1778, Baron von Steuben wrote the main pur pose of the noncommissioned officer corps is to decentralize command authority in an orderly fashion down to the smallest element in an organization. In other words, NCOs exist to teach Marines, execute orders, take care of people and cushion the contact with officers. On becoming an NCO we receive a certificate of appointment; often referred to as a warrant. This document is the basis of our authority, rank, status and responsibilities and the words on it sum up the reasons why the Marine Corps

Psychology and Foot-in-the-door Tactic Free Essays

1. Describe how differences between high vs. low self-monitoring could influence each of the five stages of information processing when a target is being presented with the foot-in-the-door tactic of interpersonal influence. We will write a custom essay sample on Psychology and Foot-in-the-door Tactic or any similar topic only for you Order Now That is, for each separate stage, analyze what might be different in the way high self monitors make sense of this sequential request technique in contrast to low self monitors. Each stage has differences between high and low self monitors; therefore focusing on each stage will allow the contrasts between the two. A high self monitor tends to read the social situation first and then present an appropriate face, as opposed to simply presenting a consistent image of self in every situation. A low self monitor behaves in accordance with an image of his â€Å"real† self. In the focusing stage, a high-self monitor is more than likely going to focus in detail and assess the situation more thoroughly than a low-self monitor. Thinking more thoroughly will help the foot-in-the-door tactic because if it’s a well-thought out request a person is more than likely going to accept. The foot-in-the-door tactic is when a person agrees to a small request, which usually allows you to be better able to get them to agree to a later, larger request. In the storage stage, a high-self monitor is going to get in depth on the reasoning for why the situation is relevant and make more sense of the situation than a low-self monitor. By going in depth on the reasoning for why the situation is relevant and know why it makes sense, will help when using the foot-in-the-door tactic because you know exactly what you’re talking about which makes it easier for someone to believe you. During the integration and interference stage a high-self monitor is going to be able to assess the situation and assemble it in his/her mind whereas a low-self monitor might not be able to do that because they don’t like change at all. Drawing inferences and thinking of things that usually aren’t thought of might be hard for a low-self monitor because they tend to be single minded and stubborn on their opinions and thoughts. Using the foot-in-the-door tactic is going to be easier for a high-self monitor to use since a low-self monitor doesn’t have the will to change or think differently about certain things, which is going to make it harder to get someone else to agree with you if you’re stubborn and single minded. For the selection stage, it is going to be easier for a low-self monitor to label things because a high-self monitor is going to be worried about what other people are going to think about his/her labeling. A low-self monitor can’t put on different â€Å"faces†, or social identities, for different situations; they’re opinion is always their opinion and no one is going to change that, which might be hard when using the foot-in-the-door tactic. If someone doesn’t agree with you then they aren’t going to accept your request. Finally for the implementation stage, a high-self monitor is going be able to act upon it and relate the situation to other things easier than a low-self monitor because a high-self monitor is highly sensitive to external cues and can act differently in different situations, which will help when trying to figure out how something relates to other things. By using the foot-in-the-door tactic, a high-self monitor is going to be better at getting someone to accept their response because there are more flexible in adapting their leadership styles to changing situations; which is going to be useful when figuring out how to response or how to use things during this stage. 2. What role is played by self-schema in managing each of the interpersonal objectives when someone is dealing with the various stages of romantic relational dissolution (e. g. , trial rejuvenation)? That is, when a romance is â€Å"falling apart,† describe the relationship between partners’ self concepts and their balancing of the separate â€Å"issues† they must simultaneously address when influencing and interacting with one another. Imagine you and your partner have created a separate identity; bigger then either one of you and full of each of you. Together you have created a â€Å"relational† schema. A living, breathing entity owned by both parties until the dissolution of your romantic relationship begins, occurs, and concludes. What happens when ours turns into mine? When we’re becomes I’m? Maybe a girl looks around at lunch and sees a cute guy and starts to imagine how things might be if they were in a romantic relationship. The possibility of the unknown versus what she already knows. Her boyfriend has no idea that water has just been added to his romantic relational gas tank. Breakups are never easy. Usually less then ten percent of college romantic relationships break up on mutual terms. So, typically, it is one person, usually the female, taking the lead, creating â€Å"the influenced† and the â€Å"influencer†. When the influencer, in this case lets say her name is Debra, changes her objective, the influenced, lets call him Bronson, has no choice but to be influenced. No one can change another person’s goals or objectives without influence and since we know Bronson is the influenced his are being altered by the dissolution of their romantic relationship. When two partners begin to remind each other that they are separate individuals and they have other concerns besides their relationship (differentiating); that is the beginning of the end. While an individual remembers that they have other goals that require other objectives, his or her self-schema is also changing. Differentiating will not only begin the dissolution process but will begin the initial steps of re-adaptation, for each individual, of self-schema. Throughout the dissolution of the relationship self-schema for each individual will be a product of the perception of the relationship, a sense of social sensitivity, and the objectives set to achieve each individuals overall goals. Self-schema, once realized and owned, will lead to new objectives. It will also be evolving constantly while the relationship continues to move toward a more self-schema based relationship as opposed to a relational schema, as defined in the book. Relational objectives change as the relationship deteriorates and ones self-schema will lead the way through the relational objective challenges because once an individual has a self-schema his objectives change. Each individual will perceive the relationship in his or her own way and without self-disclosure, circumscribing begins (usually in one partner). Social sensitivity in the dissolution of a romantic relationship is widely publicized in mass media, so much so that it’s almost a script now. Once communication has been restricted in circumscribing, stagnation sets in quickly. During stagnation there is less physical time spent together there might be room and cause to try for a hail marry. This might be a good place for the last chance effort to save the relationship by taking part in a trial rejuvenation. Maybe a weekend alone to get back to what’s important or just some along time to even out their relational keel is needed. But if the trials rejuvenation comes up short and leaves both parties with a sour taste in their mouths then each persons self-schema becomes more defined and more important to each individual then the relational schema. Following the self-schemas strength relational objectives change and the identity objectives start to become clearer. These changes in self-schema and objectives lead to avoidance. Avoidance is probably the most difficult step in the dissolution of the relationship. Initial discussions about breaking up are dealt with simultaneously as being interested in others. Individuals go out of their way to limit the amount of face-to-face interactions. The pain is too much for people to stand. Self-schema is â€Å"holding strong† but this is the most vulnerable point in ones self-schema. Both relational and instrumental objectives follow suit with self-schema but the identity objectives help to encourage the individual toward the final resolution. The final dissolution of the romantic relationship, that is not a physical or psychological departure, is termination. It usually consists of talk that prepares each individual for the end, otherwise known as the â€Å"grave-dressing phase†. Self-schema has developed into a â€Å"single† idea of self and the objectives an individual once held in such high regard while in a relationship are no longer in place. Relational objectives are more centered on family and friends and the time spent with each. Although there is no way to tell how long it will take to develop a pure self-schema that will not include a former partner we do know when the process began†¦ the process began when â€Å"ours became mine†. . To what extent does a student’s level of psychological reactance to a professor’s attempt to change their behavior depend on (a) the student’s perceptions of the professor’s level of interpersonal power and (b) whether the student has a relatively high- or relatively low-level of cognitive complexity in the interpersonal domain? That is, how much does this type of mental reaction depend on both the social power of the agent as well as the social experience of the target? The psychological reactance to a professor’s attempt to change a student’s behavior depends greatly on the cognitive complexity of the student and interpersonal power of the professor. However, there will always be some degree of psychological reactance during the first class sessions. When the students and professors meet to create the learning environment they share certain expectations like the fact that teacher is the agent and the students are the targets. The standards of the environment vary greatly from student to student and the instructor. However, students can expect to have instructor expectations laid out in the syllabus, home/class work, and tests. A professor can expect to have teaching skills, grading capabilities, and office time to provide to his students. The level of success the professor has depends on how much power he is perceived to have by the student. There are various powers that the professor could use to try to influence the student. The professor holds reward power in the form of grades. Coercive power can be used by the professor who gives pop quizzes, inspiring fear among his students. A professor has expert power in the form of knowledge, that’s why they are teaching and not the students. Referent power can be used through physical attractiveness. Finally, a professor can use legitimate power because he is a representative of the establishment. We believe the most successful powers a professor can use to influence a behavior change in a student are legitimate, expert and reward power. Reward power in the form of grades is something tangible the student has to have in order to graduate. If the student has to change their behavior to achieve the grade, it will happen. Expert power in the form of knowledge shared is what we pay to have access to as students. Why would a student pay thousands of dollars to go to college if they aren’t going to listen and learn from the professors? Legitimate power plays along the same lines as expert power. The university has given this professor power over the student, trusting the professor to teach the student enough to have an understanding of the subject. The relationship can be altered at any time throughout the course by either party in how they interpersonally communicate with each other. For example, if a student has only one class and lots of time to complete work or discuss things with the professor, they may perceive the professors course as beneficial and would have little psychological reactance towards the instructor. On the flip side, if a student has multiple classes and little time to discuss things with the professor, they may perceive the class as pointless and may have more intense psychological reactance towards the instructor. However, the ideal outcomes of this shared learning experience re often diminished by the fact that either party’s expected standards are not always met in real life due to other circumstances. Therefore, a student’s level of psychological reaction has as much to do with their cognitive complexity as it does with the professor’s interpersonal power. For things to be ideal there must be a balance or mutual understanding between student and professor. Now a student with a relatively high level of cognitive compl exity will be able to examine the situation and think of different possibilities. While a student probably won’t think of the situation in theory form, they would think of it from the past experiences viewpoint. A high cognitive complexity student can use what they have learned in the past from similar experiences to decide how to react to the professor trying to change their behavior. Now this says nothing about the social power of the professor. A professor would have more experience than the student, but not necessarily in the form of attempting to change the behavior. This is where things such as the reputation of the professor comes in, as well as impressions the student has formed of the professor. A low cognitive complexity student though, won’t think about the situation as much. They would probably remember a time or two from the past, but that’s about it. The student will most likely ‘go with the flow’ and either fall in with the professor’s wishes or be stubborn. If the professor has a strong sense of social power though, the student will probably fall in with his plan to change the behavior. The easier path is what will be more likely chosen by someone of low cognitive complexity because it is easier for such a person to follow the crowd then to decide what to do based on past experiences. This also means there will be less psychological reactance to the professor and what the professor is trying to encourage in the student’s behavior. Some students just expect to be let down or accept the fact they can’t change anything. The system and/or the teaching methods used are insufficient to meet the learning goals of the student. They know there are rules and they know they are the student, but being in that subordinate position is counter-productive to their lifestyles/goals (even though it’s socially expected to â€Å"move on with life†) and they may have increased psychological reactance towards the professor regardless of any circumstances. In such instances, reverse psychology can sometimes be a tool of influence. However, reverse psychology will work better for a low cognitive student compared to a high cognitive student. How to cite Psychology and Foot-in-the-door Tactic, Essay examples

Diversity Essay Sample Graduate School Example For Students

Diversity Essay Sample Graduate School Diversity in the workplace is a subject that has gained increased attention in the workplace over the past few years. After all, the impact of affirmative action and equal employment opportunity programs on the nations work force is undeniable. Women and minorities were the first to dramatically alter the face of the economic mainstream, while gays, persons with disabilities and senior citizens followed not far behind. The result is a diverse American labor force representing a microcosm of our society yet one that continues to struggle with its identity. Diversity as a social condition is not new to America. We were founded as a nation of Diversity. America has always been a merger of cultures and, as such, has undergone periods of discomfort as the worlds melting pot (HistoryChannel. com). Ostensibly, the modern American workplace is a simmering pool of diversity. Focused in its early years on racial equality, the movement widened its scope to include equality based on gender, age, sexual orientation and disabilities. And as members of these various groups struggled for recognition, they developed a new sense of pride in what made them distinctive. This sense of pride in diversity has led the nation to where it is today. It is important to identify various dimensions of workplace diversity. The first dimension involves primary levels of diversity. That is, people with disabilities, gender, race, color, ethnicity, sexual orientation, creed, religion, and age are primary dimensions of diversity. These basic groups require the greatest degree of management dexterity and attention because they play an important part in workforce interrelationships and communication. These areas are also more prone to conflicts and negative reactions among employees. Managers must recognize that there is a need to train, inform, and sensitize their employees to deal with issues relating to this type of diversity. Consequently, managers must recognize the effects of diversity in their firms and plan to deal with potential conflicts. They must also recognize the different strengths of individuals and groups so that they cay utilize their skills more effectively. The second dimension of diversity deals with individuals from different social strata. For example, education levels differ among various employees. This may result in conflicts between less skilled or educated workers and more affluent and more educated staff members. There is a need to develop training programs to deal with these issues and to create an environment where there is opportunity for learning and skill acquisition. Mentoring and on-the-job training of less skilled workers through courses, assistant programs, and continuing education programs may even the gap between different employees. However, it is important to recognize potential and use the skills already at hand to create a more efficient team environment where each members contribution carries some value and contributes to the organizations goals. Economic status is as important an issue as is education. Various employees come from different economic background. Their views and manners may differ, along with their expectations and motivations in daily routine and overall purpose. Nevertheless, they have to work together. There are potential problems and differences of conduct, motivation, and initiative. Managers have to get to know their people and develop ways of using their differences for the benefit of the organization. The focus should be on the positive aspects of individuals, and on merging the best qualities people have to form effective teams. Managing conflict is also very important. One thing managers should recognize is that there will always be a potential for conflict and their job is to intervene and resolve diversity issues early and quickly. Statistics show the extent of diversity in the workplace. Eighty-five percent of those currently entering the American workforce are minorities and women. By year 2006, only 38% of the total workforce will be white males (Workforce 2000). Previously, we just thought of diversity as the total number of minorities and women in the company like affirmative action. .u4b1df8cc0bb4e5fc44067b56b808ff9f , .u4b1df8cc0bb4e5fc44067b56b808ff9f .postImageUrl , .u4b1df8cc0bb4e5fc44067b56b808ff9f .centered-text-area { min-height: 80px; position: relative; } .u4b1df8cc0bb4e5fc44067b56b808ff9f , .u4b1df8cc0bb4e5fc44067b56b808ff9f:hover , .u4b1df8cc0bb4e5fc44067b56b808ff9f:visited , .u4b1df8cc0bb4e5fc44067b56b808ff9f:active { border:0!important; } .u4b1df8cc0bb4e5fc44067b56b808ff9f .clearfix:after { content: ""; display: table; clear: both; } .u4b1df8cc0bb4e5fc44067b56b808ff9f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4b1df8cc0bb4e5fc44067b56b808ff9f:active , .u4b1df8cc0bb4e5fc44067b56b808ff9f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4b1df8cc0bb4e5fc44067b56b808ff9f .centered-text-area { width: 100%; position: relative ; } .u4b1df8cc0bb4e5fc44067b56b808ff9f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4b1df8cc0bb4e5fc44067b56b808ff9f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4b1df8cc0bb4e5fc44067b56b808ff9f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4b1df8cc0bb4e5fc44067b56b808ff9f:hover .ctaButton { background-color: #34495E!important; } .u4b1df8cc0bb4e5fc44067b56b808ff9f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4b1df8cc0bb4e5fc44067b56b808ff9f .u4b1df8cc0bb4e5fc44067b56b808ff9f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4b1df8cc0bb4e5fc44067b56b808ff9f:after { content: ""; display: block; clear: both; } READ: Customer Service In Abc Stores Essay Now we truly understand that we need diversity at every level of the company where decisions are made. From an external perspective, a diverse workforce can also provide a distinct competitive advantage for a firm and enhance its success in todays increasingly global marketplace. If you dont understand the nuances of different

Kenya Ameru Tribe Essays - Meru People, Kenya, Meru, Embu People

Kenya Ameru Tribe annon Kenya is a country that has nine provinces. It lies on the equator on the slopes of Mount Kenya and the Nyamben Mountain Range. It covers an area of 3,850 square miles. The climate of Kenya is one of short rains between March and May, with a long rainy season between October and December. Temperatures range from 68 degrees in the higher altitudes around Mt. Kenya, to 90 degrees in the arid Semiaro lands. The people of Kenya hold a proud tradition of farming. Ninety percent of the people are farmers. The population is large and spread out covering both the dry, arid lands as well as the fertile areas. Crops grown fit the type of area of land in which they are cultivated. Livestock and beekeeping are other methods of farming popular in eastern Africa. Wheat is grown in the upper and lower Highlands. Pyrethrum, potatoes, maize, beans and tea are other crops that grow in the area. Farmers grow substance crops to feed their family as well as to sell for cash. The livestock are kept for dairy products used in the home. Maize, fodder beets, and napiergrass are grown to feed livestock. In 1880 changes were brought to Kenya from British Columbia. In 1963, Kenya won its independence. Their independence brought about a change in the economy. Prior to the separation, Kenya was forced to give profits to Britain. Independence provided changes in the relationship between the people and their land. The introduction of cash crops changed the Meru farming systems. The Ameru people could not produce enough of the cash crops and still have enough left to support their families. For the first time, they were forced to pay taxes. To prevent the exhaustion of the land, the people developed new methods of farming. By rotating the crops, larger profits could be made. The people of the Kenya/Ameru tribe came from the area around the Niger River in West Africa. They traveled through the Congo Basin up to Kantanga, where they moved toward the eastern part of Kenya. The Ameru arrived at Mt. Kenya as a single group. Originally they settled around Mt. Kenya. When the people began to migrate into eastern Kenya, the Koomenjave or Spiritual Leader divided the Ameru into three groups. The Koomenjave was responsible for keeping law and order. He was in political control of all of the groups within the Ameru Tribe. In addition to governmental power, the Koomenjave was the one who set down the social order as well. Elders were to be treated with total respect. He realized that the people must work well together to be successful in their farming ventures. Today the Ameru are a simple people. They farm without the sophisticated technology that the farmers of the United States are privy to. They are not a wealthy nation, but they are successful in what they do. The tribesman work hard. The family works hard. Their needs are fulfilled because of the strong work ethic. Despite the lack of education and modern ways of life, the people of the Ameru Tribe, have built a successful farming community

International Marketing Plan Apple Essays

International Marketing Plan Apple Essays International Marketing Plan Apple Paper International Marketing Plan Apple Paper hormonal ?Lives with a parent/s or guardian, college campus or apartment ? Enjoys the internet and other new technologies ?Craves attention, trendy, enjoys music, likes material objects Behavioral Variables ?This group influences sales of products for the household ? This group will first look to the Internet to acquire information ? They would likely want a product that everyone else has Developing choice patterns and product loyalty ?They will be devastated if a purchase of their desire is not made Marketing Strategy Product Packaging is very important to a sale and protection of a product. The exterior must be durable, pleasing and must catch attention. The interior must contain the product and the accessories in a stable, protective way. The elements of the package will remain consistent with all other communications. It will be easily identifiable, pleasing to the eye and effective in catching attention encouraging poten tial buyers to purchase the product. The other elements of the package include the exterior and the interior. The exterior of the packaging will feature the bright color background and a silhouette cutout on the box. There will be a physically unbreakable display window to reveal the iPod. The package will be oversized to help reduce the risk of theft. It will be packaged in such a way that it will be protected from damage caused by physical force, weather elements and shipping pressures. Information on the use, the handling of the iPod and the disposal will be placed on the package. Any government regulated information will also be placed on the box. The interior of the packaging will hold the iPod and the accessories in place despite any movement. The iPod is packaged with software enabling users to uploading music, photos, and videos called iTunes. Also contained in the package is a charger, instructions, connection cords, earbud headphones and a promotional card for free downloads with regards to the promotional game. All these essentials will carefully be placed in a plastic molded design to prevent any displacement during turbulent movement when crossing the international seas. Promotional Strategy There are many types of promotions that can be utilized to increase the changes of a purchase. The one from of promotion I will use to engage the consumer and encourage them to purchase the Apple iPod will be an interactive sweepstake. The promotion campaign will utilize the same elements as that of advertising to create a single voice. The promotions campaign of the Apple iPod would include the silhouette as part of the promotion. The idea is to engage viewers, readers and listeners to participate in the â€Å"Shadows of the Silhouette† promotional sweepstakes game. The promotional game consists of silhouettes of famous musical artists from the U. K. Each artist has a different prize level. Participants will receive pieces of the silhouette after they complete online registration or mail-in a postcard. The pieces or clues will help them fill-in the silhouette. They have an opportunity to win several prizes based on the completion of the silhouette. For every iTune song downloaded, any Apple product purchased, entering promotional codes found within the magazine ads will give participants clues. Of course, no purchase is necessary to enter. Pricing Strategy The prices will allow for sufficient gross profit to cover overhead expenses. Apple utilizes a markup method, based on costs. The markup will depend on the product, but will be around 40% to cover expenses. A cost book will list each individual product and their costs. We will not attempt to offer drastically lower prices. However, we will be relatively lower than our competitors in the beginning of the introduction. Channels of Distribution, Modes of Entry Products will be shipped via freight and flight across the English channels, utilizing mostly freight to enter the following ports Hound Point, Immingham, Milford Haven, Liverpool, London, Southampton, Sullom Voe and the Teesport. We would follow all government restrictions and regulations as it pertains to shipping and value added taxes while maintaining a strong relationship with our suppliers. Implementation Action plans, Implementation and Control Advertising plays a key role in persuading members of the United Kingdom target market about our products and services. These advertisements create awareness, response and brand knowledge among other qualities. Apple Corporation has used this strategy to implement many new product announcements that are on to the market today and we will continue this method in the international borders. Apple has promoted the iPod and iTunes brands in several successful advertising campaigns, a large number of which are part of their series of silhouette commercials. They also produce commercials with popular artists performing their songs. These commercials have been very successful in creating awareness and recognition of the Apple iPod. The commercials I am proposing would include various artists from different genres of music. These artists would appeal to a wide spectrum of music listeners in the U. K. This would create a sense of belonging, acceptance and relationship building among consumers. The artist would perform part of their song against complex bright animation. Then towards the end of the commercial the artist would hold their iPod while connecting their earbud headphones. Then transform into a silhouette on their iPod as it falls ever so gently to the ground. The screen will display the words â€Å"Are you part of the iScene? †. These effective advertisements will capture the attention of the target audiences. Our main focus is advertising to increase brand knowledge within the target audience. In addition, we will create a desire among the target audience with the message â€Å"Are you a part of the iScene? † To this end we will be utilizing the following forms of media, television, radio, magazine, internet, out-of-home and alternative advertising. Since TV commercials are one of the most effective, most pervasive, and most popular methods of selling products we will be using this to reach our main target audience. Radio commercials will also be another effective media to utilize with this advertising campaign. The radio and television commercials will be placed on station that are appreciate in reaching our target audience. Television stations that are popular among the U. K. target audience would be utilized. They will play at times when the target audience views/listens to these stations. Also the ads will be repeated over and over, which achieves the frequency that is need. Other communication channels that will be utilized include internet, magazine, out-of-home and alternative advertising. Internet ads will be a nice supplement to the overall advertising campaign. There are 840 million people who use the internet, according to the Global Reach Agency, which translates to reaching a lot of people. A way we will draw people to visit the iPod website is by the use of chat rooms, blogs, pop-up ads and search engines. The use of the website will enable more people globally to explore information, promotions and other information that Apple Corporation has to offer. Special focus will be placed on the Apple iPod. The internet will also enable us to send promotional information, news and coupons via e-mail to our customers and potential customers. We would be able to post events and supporting activities on the website. We will utilize magazine advertisement that the target audience reads. The magazine advertisement will have the same design as the rest of the communications. It will also play a vital role within the promotion aspect of this plan. As a communications tool customer magazines are enormously powerful and allow a level of contact with consumers. They range from general interest titles such as Time, GQ and Cosmopolitan, which appeal to a variety of readers, to highly specialist titles covering particular hobbies, leisure pursuits or other interests. They also measure and track fairly well, offering tangible information on return on investment. The most common type of out-of-home advertising is the billboard but also extends to the other outdoor ads such as posters. The message on the billboard will be readable in a very short period of time because people usually pass billboards going at high speeds. There will be only a few words, Are you a part of the iScene? , in large print, with an eye-catching silhouette image with a bright colorful background. The same attention-grabbing advertisement will extend to buses being wrapped, buildings painted and an iPod Mobile. These advertising methods would depend on the government’s regulations and requirements. Timelines and Milestones Monitoring, Review and Evaluation What is evaluation all about? Did we implement the activities we proposed? Did attitudes change-among the community, customers, management-as a result of our programs? Evaluative research, sometimes called summative research, is conducted primarily to determine whether a marketing plan has accomplished its goals and objectives. A variant of evaluation can be applied during a program to monitor progress and indicate where modifications might make sense. The key word in society today is accountability, which means taking responsibility for achieving the performance promised. With resources limited and competition fierce, managers at every level demand accountability for every activity on which they spend money. That’s what evaluation is all about. Marketing professionals are obligated today to assess what they’ve done to determine whether the expense was worth it. In the end we reported back to management. Evaluation findings should be shared with management. This reinforces the notion that marketing is contributing to management goals for the organization. Conclusion The Apple iPod is a great example of a well designed campaign. The Apple Corporation has come a long way since the â€Å"Think Different† campaign of the 1980’s. They now have greater strength as company and as a brand. The use of innovation, creativity and well made products have put Apple at the forefront of technology. Enhancing the brand by crossing the international border will be challenging since it is unfamiliar territory. However, the concepts and the use of the international concepts in a reliable manner will help to create a stronger marketing plan. This plan may help to gain additional market share as well as increase sales, brand awareness and recognition among other advantage points. References Chaudhuri, Arjun Holbrook, Morris B. , (April 2001). The channel of effects from brand Trust and Brand Affect to Brand Performance: the Role of Brand loyalty. Journal of Marketing 90 Goldman, Jordan. Public Relations in the Marketing Mix, Lincolnwood, Ill. :NTC Business Books, 1984 Hesseldahl, Arik (2005). The numbers inside the new iPod. Business Week Schlender, Brent (2001). Apples 21st-Century Walkman. Fortune Donovan, Alan. (2006). Using an iPod with Linux. Technology Weekly, 84 Holdrum, Mike. (November 8, 1999) Great Age of the Brand. Advertising Age, 36 Susan G. Komen Breast Cancer Foundation is a site that provides full text of services the foundation offers. ( komen. org) Wikipedia is a site that presents the full text of many essential works in the literature of many topics (http://en. wikipedia. org/wiki/Ipod) Global Reach Agency provides online marketing, multilingual Web promotion and Website translation. ( glreach. com/) CIA provides fact book information on various countries ( odci. gov/cia/publications/factbook/geos/uk. html) Images provided from www. apple. com and www. ipod. com

Top 10 most stressful jobs for 2019

Top 10 most stressful jobs for 2019 Stress at work happens to everyone- it comes and goes, no matter how much you love what you do. Its causes can range from something fleeting, like an unusually heavy workload one week, to something more serious, like a toxic managerial environment. According to the National Institute for Occupational Safety and Health, 40% of American workers say their job is very or extremely stressful. The Bureau of Labor Statistics defines occupational stress by days missed from work caused by a reaction to stress (as opposed to illness or injury), and finds it is often highest in white collar industries and service industries. So, working on an Alaskan oil rig can be physically dangerous and cause one kind of stress, while teaching first graders causes quite another.The most stressful jobs of 2019 are defined by their high stakes (life and death), public accountability, financial cost or the need for quick decision-making.The most stressful jobs you can have right nowSurgeonAs nerve-wracking it i s for someone to go under the knife, it takes a steady and well-trained hand to perform the work. With a median pay of around $250,000 per year, surgeons are well compensated for their high-stakes job- and must be highly prepared to deal with its pressures.The actual act of surgery often must be performed under intense scrutiny, can have life-altering effects for the patient, and can lead to potential litigation if something goes wrong. Surgeons’ actions can be the difference between life and death, and with that responsibility comes a high stress load.Politician/Political aideIf you’re in the political business in 2019 at the federal or state level, the spotlight can be hectic, and the choices you make can have severe consequences for the public. Political division between parties, as well as protests, and contentious town hall meetings, have been on the rise. So while people in politics help shape policies that affect the lives of people in their communities, they ma y also face confrontation and criticism from an ever-divided public.ReporterWhether it’s a newscaster who has to be on point for the camera or a writer facing a deadline, the fast pace, need for utmost accuracy, and highly public nature of the job makes this job anything but boring. From research, scooping the competition, to the continual need to create content amid the 24-hour news cycles, reporters can deal with a lot of stress, heavy workloads, and lots of traveling and long hours. On top of all that, this is a job of passion- not huge paychecks. While newspaper reporters’ median salary is around $43,000, the broadcast news analyst’s median salary is closer to around $62,000.Military personnelThe physical demands and life-threatening situations faced by soldiers are some of the highest stressors faced by workers the world over, with long-lasting repercussions from PTSD to physical injuries. In addition, no matter what department you are in, a military career has the potential to affect entire regions- a level of responsibility that is a burden to deal with on a daily basis. Other factors can also make the job stressful: constant travel, time away from family and a support network, and having to uproot family to move depending on assignments.FirefighterWildfires in California have recently created public health and ecological disasters- and firefighters are the ones at the scene, controlling the action and dealing with its after effects. Firefighters can work at different levels. They can be employed to help evacuate buildings on fire locally, but also entire regions under threat. They’re the ones running into danger whose main goal is to keep others safe, which requires a level-head and bravery in emergency situations, and can no doubt lead to stress.PR directorDid someone mention putting out fires? The PR executive is often considered someone who handles public relations disasters- when an oil company spills billions of gallons into the ocean, for example. Fixing an organization’s public image can take many stressful months (sometimes years). Cultivating media relations, monitoring PR campaigns, coordinating interviews, and being a spokesperson for a particular brand, may not seem as high-stakes as fixing an environmental disaster, but these tasks still come with a heavy workload. Mistakes in this job are often highly public, and thus consequential.Police officerPolice officers assess danger and threat, and often deal with the public in emergency situations. The fact that almost everyone now carries a small video camera around with them in their phone means the level of scrutiny and criticism the average police officer may face has also heightened over the past few years. This job responsible for public safety has high stakes and high importance- and high stress.Senior corporate executiveFinancial and insurance industries contain some of the most stressed people in the world, and the top spot at an y corporation will come with heightened responsibility for decision-making with heavy financial consequences. The corporate executive is beholden to workers, shareholders, and the public and clients they serve. The larger the organization, the heavier the weight of this responsibility. With a median salary for chief executives at around $183,00, this position is well compensated for the stress.TeacherMost people hate public speaking. Try doing it multiple times throughout the day for an audience that may include disinterested and unruly students who need to be disciplined in addition to being educated.Teaching comes with lots of hidden stressors. Teachers can make a lifelong impact on their students, which is a huge responsibility. Lesson planning and grading can have teachers working late nights. Teachers in low-income communities in particular, who have less support in technology or school supplies in the classroom, have an added stress in helping students reach learning goals. Th is is a rewarding job, but comes with a lot of stress for the median salary of between $56,000-$59,000 at the elementary level to high school levels.Catering managerWhile it’s not life or death, the catered event often involves a lot of money, a lot of people, and a lot of coordination and timing for events to run smoothly. How else can 200 dinners come out of the kitchen at the exact same time? Catering companies can take on several large-scale events in a single day, too, which requires a lot of planning of staff and resources.The catering manager, who is one of the key players responsible for making an event run smoothly, guides staff, works with chefs to serve dishes in a tight timeframe, interfaces with the public, and faces direct consequences both financially and through immediate customer feedback when things go awry.

Pros and Cons of working in both right-to-work and forced unionism Research Paper

Pros and Cons of working in both right-to-work and forced unionism states from employees point of view - Research Paper Example The advantages of unionization include that employees enjoy more benefits, employment is more secure and senior workers are usually secure. The disadvantages of unionization include that the fees burden workers, the worker sacrifices their autonomy and merit is disfavored due to the regard for seniority. From the discussion, the advantages and the disadvantages of the two systems show that RTW favors organizations, but unionization is friendlier to the affairs of workers. The question as to whether states should adopt right-to-work or unionization laws has remained a hotly debated issue. Right-to-work laws stop unions from subjecting workers to some security clauses, compelling them to join unions or pay fees as a condition for employment. Through this paper, the question of, whether employees should be subjected to right-to-work laws or unionization laws – depending on their advantages and disadvantages – will be answered. The advantages of the Right-to-work system include that the right to work inclusion is a fundamental right, which is expressly guaranteed and expressly provided for, in the US constitution. This implies that the right-to-work system allows the worker, the right to their choice to associate or not to associate with a workers’ union, in the case that they find benefits from it or not. Further, without affiliations to any workers’ union, the system allows employees to choose whether other reductions, apart from those of taxes should reduce their earnings (Moore 460). For that reason, the system offers the advantages of giving workers the opportunity to make a choice of what they would like to do with their salaries, without being compelled to join any unions or their salaries being slashed (Honthaner 200). The second advantage of the right-to-work is that it allows workers to avoid the business aspect of unions, noting that unions are businesses offering

Individuals Influence On Gender Identity Essay Example | Topics and Well Written Essays - 2750 words

Individuals Influence On Gender Identity - Essay Example To understand gender identity at a deeper length, it is imperative to consider social constructs of gender difference. This implies that issues like socialization or environmental factors and response to changing societal norms must be considered and understood. Children start understanding gender identity at a very tender age. A child will know whether he is a boy or she is a girl. Thus children at an early age can already categorize their gender. They further learn how to perform gender roles that are associated with their identity as masculine and feminine. Boys learn to control and manipulate their physical environment through their strength and sometimes skills. On the other hand, girls at an early age, already start presenting themselves as an object that should be viewed. These children keenly monitor their friends’ gendered behaviors as well as their own. Thus, gender segregated children activities, partly found in their play and normal life practices bring in the appe arance that there are male and female behaviors. Therefore, these children grow up knowing that there are varied behaviors, roles, and practices that they should do as a male or a female. There are a number of factors that influence a child’s gender development. The most outstanding of these factors is the environment where a child develops. Indeed, Barret found out that one's identification as a male or a female is not natural, but it results after a series of repeated performance of gender norms conforming to the above-identified sexes. identified sexes (2001, pp. 313). Thus, it is this performance that will reproduce and results into the traditional gender categories of males and females. Studies have found out that children develop gender identities as they search for their social cues (Lucal, 1999, pp. 513). In addition, Brown established similar findings in his studies. He established that, children will develop their

Fast Food and Vending Machines Arent the Problem Essay Example for Free

Fast Food and Vending Machines Arent the Problem Essay There has been an ongoing debate as to whether schools should be allowed to subsidize and sell fast food in the cafeterias as well as the use of vending machines in schools. I believe that it is when people who prepared the food started to lose sight of proper nutrition and portioning that made the problem. In some schools, vending machines are also part of the money-making machine that helps fund a schools various academic and day to day activities. At the Old Orchard Beach School, it has been reported that: The team implemented Tulane University’s CATCH nutrition education curriculum and wrote school vending policies that led to the removal of sodas and junk foods, and replaced them with water, 100% fruit juices, and healthier snack options. The vending machine signage was changed to advertise water instead of soda pop. The vendors were very cooperative in making the changes, and vending revenues have remained the same. Students have also taken an active role by writing their own nutrition policies, such as policies regarding foods served for classroom parties. At the Vista High school, Enid Hohn is the Director of Child Nutrition Services for Vista School District. He has learned to use the necessary evil to the benefit of his students and the school system. In 2005, with the support of the School Superintendent, he converted the junk vending machine at the Vista High School into a healthy, popular, moneymaking machine for the school. He relates the success story of his pilot project this way: The Principal was not very enthusiastic about this change. He indicated that he had been receiving $600. 00 per month ($7,200. 00 per year) in vending commission and was not interested in losing it. CNS gave him a $10,000. 00 signing bonus to offset his fears. We had difficulty getting students interested in signing up to try all the free food and beverages so we set up sample tables in a room close to the eating area and coerced students to come in and help us. We conducted food testing for three days and involved about 100 students. Once that was done it was important to set up focus groups with various students. Once school started we determined there was a need for additional machines due to the popularity of the Healthy Alternative Vending Program and the volume of items students were purchasing. (qtd. in Healthy Vending: The Vending Challenge paragraph 16) I am arguing that school vending machines should be allowed to sell fast food that fall under specified criteria controlled by the Child Nutrition Services of each school district based on the above information. The school earns the funding they need while staying within the guidelines of proper health and nutrition, while the children nutritious food without knowing it. Certain school districts argue that selling junk food and sodas in vending machines which are easily accessible to students in between classes since these are mostly located in the lobby cause deterioration in the students over all performance. It makes him sluggish, gives him a shorter attention span and prevents him from concentrating. Jeffrey Koplan, vice president of for academic health affairs of Emory University has stated that: Obesity may be a personal issue, but at the same time, families, communities, and corporations all are adversely affected by obesity and all bear responsibility for changing social norms to better promote healthier lifestyles. We recognize that several of our recommendations challenge entrenched aspects of American life and business, but if we are not willing to make some fundamental shifts in our attitudes and actions, obesitys toll on our nations health and well-being will only worsen. (qtd. in National Effort Urgently Needed to Combat Childhood Obesity; Actions Required by Schools, Families, Communities, Industry, and Government paragraph 2. ) In addition, the National Effort Urgently Needed to Combat Childhood Obesity; Actions Required by Schools, Families, Communities, Industry, and Government, report also warned parents and schools alike that: By the time they are 14 years old, 52 percent of boys and 32 percent of girls are drinking three or more eight-ounce servings of soda a day. It would help for us to remember that vending machines dont stock themselves, we do. This whole argument will prove to be a farce if the parents of the children cant or wont supervise the children or serve a nutritionally balanced meal at home. I refer you once again to the opinion of the National Effort Urgently Needed to Combat Childhood Obesity; Actions Required by Schools, Families, Communities, Industry, and Government report: Parents can exert a profound influence on their children by promoting healthy foods and an active lifestyle from an early age and serving as role models. Parents can encourage their children to develop a healthy, varied diet by introducing new foods in a persistent but non-coercive fashion. Studies show that repeated exposure is most critical during the early years of life and that it can take five to 10 exposures to a new food before a child will accept it. (qtd. in National Effort Urgently Needed to Combat Childhood Obesity; Actions Required by Schools, Families, Communities, Industry, and Government paragraph 5 I therefore, would like to reiterate that, there is no real reason with which to ban junk food and vending machines in schools. Instead, schools should learn to package healthy junk food. Learn how to use these things in order to promote good health and proper nutrition. The students will certainly be much more receptive of this approach. Works Cited: 1. Enid Hohn, R. D. , Director of Child Nutrition Services. Healthy Vending: The Vending Challenge. November 2006. November 13, 2006 http://www. vusd. k12. ca. us/cns/healthyvending. htm 2. National Effort Urgently Needed to Combat Childhood Obesity; Actions Required by Schools, Families, Communities, Industry, and Government. September 30, 2004. November 13, 2006. http://www8. nationalacademies. org/onpinews/newsitem. aspx? RecordID=11015 3. Schools and School Districts That Have Improved School Food and Beverages and Not Lost Revenue. November 2006. November 13, 2006. www. cspinet. org/nutritionpolicy/improved_school_foods_without_losing_revenue2. pdf - 4. Bruce Buchanan. Getting to Wellness. October 2005. November 13, 2006. http://www. asbj. com/wellness/S1. html

School Uniforms Are an Important Tool To Allow Students To Learn Withou

The before school arguments over what to wear, and the ridiculous pricing of fashionable brand clothing, have become a harsh reality to many parents and their children. Because children feel a deep need to fit in with their peers, they face the never ending contest of comparison and stereotypes. On the other hand, many students do not have families that can provide them with the newest, sought after clothing and struggle to do so even when getting clothes from thrift stores and hand me downs. At the same time, in some schools gang signs and gang related clothing can be an issue, as well as fights and violence. Studies have shown that school uniforms are a solution to these problems that affect student interaction and productiveness in school. Therefore, school uniforms allow students to learn without distractions and should be readily available to all. To begin with, school uniforms are an economical choice for all school districts. Often, school uniforms are seen as an inexpensive alternative and better option for families to provide school appropriate clothing. In addition, most parents prefer purchasing uniforms than having to buy the latest expensive retail fashions for their children (Walmsley). Also, utilizing school uniforms have proven to lower costs of clothing. For example, a paper presented by Michael Firmin, Suzanne Smith, and Lynsey Perry during the 16th Annual Ethnographic and Qualitative Research in Education Conference, shows that many parents of students think that school uniforms would lessen overall clothing expenses over time (Konheim-Kalkstein). In other words, this proves that apparel expenses will likely decrease greatly over time, saving families’ from an other expenditure. In conclusion, school uniforms he... .... Imagine a learning environment where violence is never a threat and all students feel equal and empowered to succeed. This is possible with the simple addition of school uniforms, which can change a struggling school from the inside out. Works Cited Konheim-Kalkstein, Yasmine L. "A Uniform Look." American School Board Journal Vol. 193, No. 8. Aug. 2006: 24-27. SIRS Issues Researcher. Web. 25 Oct 2012. Viadero, Debra. "Uniform Effects?." Education Week Vol. 24, No. 18. Jan. 12 2005: 27-29. SIRS Issues Researcher. Web. 25 Oct 2012. Walmsley, Angela. "What the United Kingdom Can Teach the United States About School..." Phi Delta Kappan. Mar 2011: 63-66. SIRS Issues Researcher. Web. 25 Oct 2012. Wilder , Larry, and Scott Key. "Pros and Cons of School Dress Code." Fresno Pacific University. Fresno Pacific University School of Education. , 11 2007. Web. 29 Oct 2012.

Alan Mulally’s Restructuring of Ford Motor Company

According to the Nelson & Quick, Manually created one team focusing on ford brand. Ford was accused in the recession time, to keep too many brands under its corporate umbrella so it can't focus on its cash cow â€Å"Ford† Brand. He sold out Jaguar cars, Land Rover brand and Volvo cars to minimize the corporate losses. (wickeder. Com). Following answers focus more on what extent his managerial and structural change decisions helpful to create profitable brand. 1. What are the key structural issues that Alan Manually encountered as incoming president and CEO of Ford? An automobile has about 10,000 moving parts, right?An airplane has two million, and it has to Stay up in the this is the answer Alan Manually provided when he was being asked a question by a journalist â€Å"How are you going to tackle something as complex and unfamiliar as the auto business when we are in such tough financial shape†. It was that tough when Manually came into ford from Boeing. There were sign ificant structural issues were at the Ford. Naming them, financial crisis- while other major car manufacturers filing bankruptcy, according to nelson (2013) â€Å"ford dad to resolve to stand on its own feet and go it alone' (p. 39).Internal culture- when Manually come in ford has a very competitive rivalry culture â€Å"and didn't help much to its profitability. According to Nelson & Quick (2013) ‘those who believe that competitive rivalry brings out the best, others know win lose competition carries costs for everyone involved† (p. 64). Additionally, Ford was famous for world car and mass production people didn't buy ford because it is quality car. Ford is inherently face a challenge in a world of cars to build a culture quality. Nelson & Quick, 2013). Too many brands- when Manually come in, ford is more focusing on other attached brands than ford brand name.At the time ford owned Jaguar, Volvo cars, Mazda, Land Rover and Gaston Martin. Which loss the focus of manag ement towards ford brand. Don't have a right products- Manually saw potential of ford focus as a world car and but they didn't market it as it supposed to be and Ford Taurus Was a successful seller and they already discontinued that product How has Alan Manually addressed structural issues identified in the previous question? When Manually came in 2006, financial crisis was at its peak. He decided not to borrow money from government and stand its own feet.It was a right decision, because, overnight sales went up due to many patriotic Americans decided to switch to ford. He borrowed $24 billion from other parties and Stop dividends to shareholders. He sold all the other brands loosely associated with ford. By selling those brand Manually collected some money to get out of recession. Internal culture- when Manually came in, there was competitive culture. It was not helping the good team. Ford was thinking, by competitive culture best come out and actual result was there are bunch of u nhappy internal customers.So Manually created a culture of applauding openness and problem recognition culture. Quality issue- ford ware coincided by the whole worked as a common car. Manually wanted to create a ford as a quality product what exactly customers looking for. Too many brands so entire ford team work as one. According to Nelson & Quick (2013) ford anticipates consumer needs and delivers outstanding products and services that improve people's lives (p. 315). Loss focus- ford has so many brands under its corporate umbrella those did not help them to focus on ford brand.Manually decided to sell them all to get cash to recover the recession. That was increased attention towards ford brand. Bring back right product- first thing Manually did at the ford was bring back Taurus brand which was discontinues for no reason. Which helped to bring loyal customers back Explain the context that ford strategic goals provide for the design of its organization structure (Figurer : ford mo tor company structure) Ford's strategic goals were 1 . Ford is a global family with a proud heritage passionately committed to providing personal mobility to people around the world (Nelson & Quick, 201 3), 2.Ford anticipates consumer needs and delivering outstanding products and services that improves people's lives. Current ford culture would not help to achieve these targets. Inherently automobile industry is fairly club. According to Nelson & Quick (201 3), â€Å"Ford was known for the feudal infighting about its executives, conflicts consumed time, energy and resources in counterproductive internecine warfare† (p. 349). In order to meet the challenge successfully, ford needs an outstanding team. Eventually Manually able to build the winning team.Nelson & Quick (2013) mentioned that â€Å"Manually became a unifying figure who pulled the entire team together collectively'. Manually introduced large scale system integration in to ford learned from Boeing. Which was challen ging at first at ford. Ford had a linear structure shown above. This kind of system is ideal for manufacturing company. The problem was they didn't use the structure properly. Company culture, and structure wasn't that problem, problem was there are some recesses need to fine tune. Reason given for that was ford never felt a fresh blood so often.Manually had to fine tune corroded systems in general. He created united team, he created open door policy instead of competitive policy, he standardize manufacturing pants, etc†¦ By doing all the repairs for this old system, team was align for their new strategy to conquer the market. Would a network (or lattice) organization be a viable structural alternative for ford? Explain your answer (Figurer: Sample network organization) According to my knowledge, linear organization structure would be better Han network organizational structure for the manufacturing company.

Women in Media

‘The Objectification and Dismemberment of Women in the Media-A study on women portrayal in media’ Author: Jyoti jain, Lecturer, Amity Business School, Amity University Rajasthan, Jaipur (Raj. ) Abstract â€Å"Women’s bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products, which is, of course, the most dehumanizing thing you can do to someone. Not only is she a thing, but just one part of that thing is focused on. †Ã‚  Ã‚  Ã‚  Jean Kilbourne Modern Advertising is an annual multi-billion Dollar business now-a-days. Advertising is everywhere – in magazines, on television, in movie theaters, on countless web pages, on busses, in subways and on milk-cartons. In fact, advertisements are so common in our times that we don’t even realize we are looking at them anymore. They invade not only our mailboxes, but our minds and in doing so, they contribute to the image we shape of women in our culture. Women are often presented in a dehumanized way in mass media images, their humanity sacrificed to display the artificial ideal. Women are not only turned into a thing, but the thing is broken down into component parts, each of which also represents an ideal form. She is dismembered. The debate, whether the portrayal of women in advertising is a serious or overrated issue, has been ongoing for quite some time and the final answer may never be found. Does the objectification of women in advertising have an adverse affect on society? Is there more violence against women as a result of these images? Are women being exploited? This paper tries to find out some of the cause and effect of these objectification and dismemberment on women in common. ******** Article type: Conceptual paper Key words: Dismemberment, Objectification, media, advertisement Sun Theme -Objectification of women in media Media that objectify women portray women as physical objects that can be looked at and acted upon– and fail to portray women as subjective beings with thoughts, histories, and emotions. In reality, human beings are both objects as subjects, as they are physical collections of molecules as well as individuals. To objectify someone, then, is to reduce someone exclusively to the level of object. Literature review A Definition of Media Objectification Fredrickson and Roberts (1997) coined the term, objectification theory, which suggests that our culture socializes girls and women to internalize an observer’s perspective on their own bodies. When young girls and women internalize an observer’s perspective of their own bodies, they live much of their life in the third-person. This is called self-objectification. The Objectification and Dismemberment of Women in Media In dismemberment ads the images highlight one part of women’s body neglect others. Magazine ads show a dismembered female body, with parts, instead of the whole, a practice that according to media activist, Jean Kilbourne, turns women into objects. Indeed, the objectification of women is evident in our society where women are constantly sexualized, but the dismemberment of women has yet to receive the consideration and exploration it deserves. Kilbourne (2002) suggested that the dismemberment of women is a monstrous problem in advertising. Typically, dismemberment ads employ female body parts for the purpose of selling a product. Dismemberment ads promote the idea of separate entities. These ads overtly and covertly encourage a woman to view her body as many individual pieces rather than a whole. Dismemberment ads leave many women feeling that their entire body is spoiled on account of one less than perfect feature. If a woman has less than satisfactory legs, then her potential for beauty is spoiled. In other words, if every body part is not flawless, then the possibility for beauty is ruined. Many women compare their bodies and sexuality to the eroticized images that are plastered on billboards and television and in magazines and movies (Kilbourne, 2002). With these images bombarding the mass media, it alters the reality and consciousness. This results in viewing women just as pleasure objects and toys; this is the first step in converting women into prostitute. Pleasure and sex which can be bought apart from woman’s soul: conditioning men into thinking of women as objects and pressurizing women to â€Å"conform† to  sex-beauty protocols this de-humanizing continues. It is not about what dress some one is wearing, its hyper reality and politicization of women’s bodies which we are objecting. Is Objectification a Problem? If considered generally to some degree, objectification is not necessarily a problem. It has been a tendency of human nature to look at others as physical beings, and individuals sometimes choose to present themselves as others primarily as objects through their dress or behavior. Objectivity becomes an issue when it is frequent, and when people are commonly presented only as objects and not as subjects as well. Women are frequently objectified in the media. When one see an image of a woman who is presented passively, and who demonstrates no other attributes aside from her physical or sexual being, that's objectification. Here are some contemporary examples of women who are commonly (although not always) portrayed as passive objects to be enjoyed exclusively as physical beings: †¢ Sexualized images of women in music videos †¢ Pinup posters of sexualized models †¢ Women in pornography †¢ Waitresses at Hooters Dismemberment ads focus on one part of the body, e. g. , a woman’s lips. Hence we get numerous images of lips, legs, breasts, butts, torsos – female body parts. Frequently in such images the head is missing, emphasizing that females are not valued for their intellect, but for their external form, their curves. Sut Jhally points out that presenting women as fragmented and disconnected body parts detracts from thinking about women as real people with their own intellect, feelings, dreams and desires. Women become objects for consumption. Measuring the Effects of Objectification through the Use of the Objectified Body Consciousness Scale McKinley and Hyde (1996) developed the Objectified Body Consciousness Scale (OBCS). The OBCS has three components: body surveillance, body shame, and beliefs about appearance control. 1. The first element of the OBCS is body surveillance, the degree to which women view themselves as an object. The feminine body has been constructed as an object to be looked at. This construction encourages women to view their bodies as if they were outside observers. Psychological research has proven that there are negative implications for constant self-surveillance and self-objectification (McKinley & Hyde, 1996; Fredrickson & Noll, 1997; Gettman & Roberts, 2004; Brooks, 1995). 2. The second element of the OBCS is body shame. This encompasses the internalization of cultural beauty standards. Sadly, when women experience internalization, the beauty standards appear to originate from the self, and many women believe that the attainment of these standards is possible, even in the face of considerable evidence to the contrary. The internalization of cultural beauty standards promotes body shame, body dissatisfaction, anxiety, and depression (McKinley & Hyde, 1996). 3. The third element of the OBCS is appearance control beliefs. The OBCS relies heavily on the underlying assumption that women are taught to believe that they are responsible for how they look and have the ability and obligation to alter them when necessary. Convincing women that they can achieve the impossible beauty standards of our culture can have very negative effects. There are certainly instances in which a woman has no control over her appearance, and if this is the case, the woman feels like a failure (McKinley , 1996). The Implications of Objectification Result shown by the different studied conducted on objectification and dismemberment shows that these may contribute to the development of several mental health risks, including eating disorders, unipolar depression, and sexual dysfunction. The subsequent studies attest to the negative implications of objectifying the female body. †¢ Depression & Anxiety Kuring and Tiggemann (2004) conducted a study consisting of 286 undergraduate students (115 men, 171 women). Participants were administered a questionnaire that contained â€Å"measures of self-objectification and self-surveillance, measures of the proposed consequences of self-objectification (body shame, appearance anxiety, flow and awareness of internal bodily states), as well as the outcome variables of disordered eating and depressive mood† (301). The study found that self-objectification leads to self-surveillance that, in turn, leads to body shame and appearance anxiety and in both greater disordered eating and more depressed mood. This finding is only true for women. Contrarily, men experienced much lower levels of self-surveillance. However, the men who presented evidence of self-surveillance experienced increased body shame and appearance anxiety. It is noteworthy that men showed no presence of self-objectification, thus suggesting that women are overwhelmingly more likely to experience self-objectification and self-surveillance. The rare cases in which men experience self-surveillance, similar emotions and reactions are present (Kuring & Tiggemann, 2004). †¢ Disorded eating habits Fredrickson, Noll, Quinn, Roberts, and Twenge (1998) found that self-objectification contributed to disorderd eating directly. The participants were administered the Self-Objectification Questionnaire, which required them to rank the order and the significance of 12 body attributes by how important each is to their physical self-concept. Their hypothesis posits that anticipated body shame encourages women to participate in disordered eating. Oftentimes, women who engage in disordered eating are attempting to maintain or gain body satisfaction and avoid the dreaded experience of body shame. Their hypothesis received support. Thus, it can be safely assumed that our culture’s practice of sexual-objectification of the female body has profoundly negative effects on women, and disordered eating is only one of many. †¢ Body Dissatisfaction Study conducted by Baker, Towell, and Sivyer (1997). This study investigated the role of visual media by examining the relationship between body image issatisfaction and abnormal eating attitudes in visually impaired women. Body dissatisfaction and abnormal eating attitudes are frequent effects of our culture’s promotion of an unattainable beauty ideal.. The results indicate that visual media may play a crucial role in the development and maintenance of body dissatisfaction and disordered eating (Baker et al. , 1997). †¢ Anxiety & sexual dissatisfaction In a study cond ucted by Gettman and Roberts (2004), the results demonstrated that the objectification prime led to significantly higher levels of appearance anxiety. It also led to a decrease in the appeal of physical aspects of sex. This is the first piece of evidence that lends support to the prediction that objectification contributes to sexual dysfunction (Fredrickson & Roberts, 1997). Perhaps sexualizing and objectifying women actually decreases their sex drive rather than increases their sex drive. Conclusion â€Å"What women suffer, then, is more insidious than invisibility. It is deliberate erasure. † Undoubtedly, the sexualized portrayal of women in the media has significantly negative outcomes. These negative outcomes are not only affecting adult women but also young girls. The problematic representations of women in the media deserve our immediate attention, consideration, and research. Future studies should include: further exploration of the relational barriers between men and women, the centerfold syndrome and its effect on human intimacy, the appeal of physical sex to women and its relationship to the dismemberment of women in the media. References Baker, D. , Sivyer, R. , & Towell, T. (1997). Body Image Dissatisfaction and Eating Attitudes in Visually Impaired Women. London: Division of Psychology, University of West Minister. Brooks, G. (1995). The Centerfold Syndrome: How Men Can Overcome Objectification and Achieve Intimacy With Women. San Francisco: Jossey-Bass. Fredrickson, B. , Noll, S. , Roberts, T. , Twenge, J. , & Quinn, D. (1998). That Swimsuit Becomes You: Sex Differences in Self-Objectification, Restrained Eating, and Math Performance. Journal of Personality and Social Psychology, 75, 269-284. Gettman, J. , & Roberts, T. (2004). Mere Exposure: Gender Differences in the Negative Effects of Priming a State of Self-Objectification. Sex Roles, 51, 17-27. Good, L. , Mills, A. , Murnen, S. , & Smolak, L. (2003). Thin, Sexy Women and Strong, Muscular Men: Grade-School Children’s Responses to Objectified Images of Women and Men. Sex Roles, 49, 427-437. Kilbourne, J. (2002). Beauty and the Beast of Advertising. Retrieved March 12, 2005 from http://www. medialit. org/reading_room/article40. html. McKinley, N. , & Hyde, J. (1996). The Objectified Body Consciousness Scale: Development and Validation. Psychology of Women Quarterly, 20, 181-215. Roberts, S. , & Fredrickson, B. (1997). Objectification Theory: Toward Understanding Women’s Lived Experiences and Mental Health Risks. Psychology of Women Quarterly, 21, 173-206. Tiggeman, M. , & Kuring, J. (2004). The Role of Objectification in Disordered Eating and Depressed Mood. British Journal of Clinical Psychology, 43, 299-311. www. genderads. com Media Portrayal of Women: Female Stereotypes in the Media  http://medialiteracy. suite101. com/article. cfm/media_portrayal_of_women#ixzz0iE6NTp52

Free Essays on Sports

To my understanding, the main principle of the Equal Rights Amendment of 1972 was that sex should not determine the legal rights of American men or women. Any state or federal laws that existed to discriminate against women became invalid after the amendment. Men and women should have the same opportunities in treatment. These opportunities include jobs, education, sports, etc. I believe it is extremely important and necessary for men and women to have equal rights. Although the Equal Rights Amendment of 1972 has helped, the problem has not diminished completely. As of right now, not everything is equal between men and women. Often salary caps are lower for women than men. The â€Å"Glass Elevator† theory is believed to still be in effect as well. What this means is that it is thought for promotions to occur more easily for men in businesses than for women. With matters like these occurring day in and day out, Equal Rights between men and women still have a bit to go before life can truly be equal between them. It can be said however, that women do have more equal rights in our society than before. For example, there are NCAA laws for women sports. Title IX is an NCAA law that, I think, states that there should be equal number of women athletes to men athletes at each institution. Scholarship ratios should be equal for men and women athletics. In most schools, there are more women sports than men sports and I believe the following is why: because of college institutions with football programs. Football teams, many times, carry up to 80-90 football players, most of them of which are there on athletic aid (scholarships). Since scholarships are to be equal for men and women athletes, and since women’s football does not exist, all those scholarships have to be accounted for in other women’s sports to equal the amount of scholarships offered to men sports. So basically, football eats up most of the male sport’s ath... Free Essays on Sports Free Essays on Sports To my understanding, the main principle of the Equal Rights Amendment of 1972 was that sex should not determine the legal rights of American men or women. Any state or federal laws that existed to discriminate against women became invalid after the amendment. Men and women should have the same opportunities in treatment. These opportunities include jobs, education, sports, etc. I believe it is extremely important and necessary for men and women to have equal rights. Although the Equal Rights Amendment of 1972 has helped, the problem has not diminished completely. As of right now, not everything is equal between men and women. Often salary caps are lower for women than men. The â€Å"Glass Elevator† theory is believed to still be in effect as well. What this means is that it is thought for promotions to occur more easily for men in businesses than for women. With matters like these occurring day in and day out, Equal Rights between men and women still have a bit to go before life can truly be equal between them. It can be said however, that women do have more equal rights in our society than before. For example, there are NCAA laws for women sports. Title IX is an NCAA law that, I think, states that there should be equal number of women athletes to men athletes at each institution. Scholarship ratios should be equal for men and women athletics. In most schools, there are more women sports than men sports and I believe the following is why: because of college institutions with football programs. Football teams, many times, carry up to 80-90 football players, most of them of which are there on athletic aid (scholarships). Since scholarships are to be equal for men and women athletes, and since women’s football does not exist, all those scholarships have to be accounted for in other women’s sports to equal the amount of scholarships offered to men sports. So basically, football eats up most of the male sport’s ath... Free Essays on Sports â€Å"Spectator violence at football matches: towards a sociological explanation† Although many fans are drawn into hooligan incidents- fans who did not set out for the match with disruptive intent are usually the ones that get arrested and charged with minor misdemeanors. But the hard core fans, those who engage most persistently in hooligan behavior in a football context, view fighting and aggressive behavior as an integral part of going to the match. These fans are frequently skilled at evading detection and arrest. The two main official explanations of football hooliganism are caused by drinking and/or violence on the field. Both of these explanations have severe limitations. Drinking, for example, cannot be said to be a significant or deep cause of football hooliganism for the simple reason that not every fan that drinks takes part in hooligan acts. In fact, most fans that are involved are sober, but very aggressive. Similarly, violence on the field is not always preceded by hooligan incidents. Nor are all hooligan incidents always followed by violence on the field. This is not to say that drinking and violence on the field are causally not implicated by football hooligan fighting, but they are a series of conditions that can facilitate football hooligan violence. According to Clarke, football hooligans come from disintegrated working class communities against commercialized football and the increasing packaging of the game as spectacle and entertainment. Most of these hooligans attended football matches free from the control of older relatives and neighbors who used to keep them in check. These people are almost always, young adult males that use football as a context for fighting. Most of these young adult males are manual workers or unemployed. â€Å"How Conflict Escalates: the inter-group dynamics of collective football crowd violence† There are individuals who attend footb...

Characteristics of Orientalism Essay Example for Free

Characteristics of Orientalism Essay There are several differences between the Arab and Muslim groups. The actuality is that Arabs are an ethnic group and Muslims are a religious group. A Muslim is a person who practices the Islam religion. In the world, most Muslims are not necessarily Arabs and most Arabs are not necessarily Muslims. â€Å"Orientalism is the simplistic view of the people and history of the Orient, with no recognition of change over time or the diversity within its many cultures† (Schaefer, 2006). This term is a misrepresentation of people from the East by those in the West. One characteristic is stereotyping the difference in religious expression. Discrimination and prejudice are other characteristics of orientalism. For example, the overemphasis of Arab and Muslim women wearing face veils in the media. This is seen as oppressing women but yet the history behind it is not being told. After the 9/11 attacks, the USA Patriot Act, which was passed in October 2001, had specific provisions that condemned discrimination against Arab and Muslim Americans. This act was revised because it had been accused of contributing to the fear within the Arab and Muslim communities. Unfortunately, all policies were not changed in a positive way. The U. S. Department of Justice required all foreign-born Muslim men to report to the Bureau of Citizenship and Immigration Services. They have to be fingerprinted, photographed, and interviewed. There are several things that individuals can do to promote tolerance and reduce prejudice in their towns and cities. One way to achieve this is by treating everyone equally. Another way to reduce prejudice is by educating ourselves about a person’s culture. If we can gain an understanding of an individual’s cultural background, we are opening up our minds to realize that those that we consider â€Å"different† may have similar views. Characteristics of Orientalism. (2018, Oct 13).

Social Psychology Essay Example | Topics and Well Written Essays - 500 words

Social Psychology - Essay Example taurant and hotel management about it, because he was my friend and I didn’t want to compromise our friendship and working unity over something like this, I didn’t say anything. Another time, I also took food from the cafeteria, along with P.M. He took most of it, but I kept a couple of sodas. The third time, I stole three steaks on my own. I think I wouldn’t have finally been fired for stealing, if I had done the right thing and reported P.M. This itself could be considered counter-factual thinking, though, because it is not rationally based: the past happened, and I cannot go back and change it, to make it fictional. I also saw these events with P.M. as being progressive and related to each other, but counter-factually, this could mean I was just ascribing meaning to them which they didn’t really have. B-Some psychologists suggest you can reduce cognitive dissonance by restoring positive self-evaluations that are threatened by the dissonance. Elliot and Devine (1994) refer to this as self-affirmation. Give an example of a time in your life when you reduced an unpleasant internal state in some self-affirming way. One time, I was able to overcome a bad situation in my life in a self-affirming way, using my sense of morality. I wanted to list examples of their morality may be more prone to give an accounting of their personal beliefs than what they see to be a proscribed function of weighing behavior by a set standard. â€Å"An affirmation is more effective when stated in the present tense. For example; "I now have a wonderful job." Avoid affirming something in the future tense, e.g. "I am going to have a wonderful job" or the results will always be waiting to happen† (Self, 2010). Therefore, ethics is perhaps a better measure of district leadership practice than morality, as it is seen as being less intertwined with belief systems than it is with more generalized (good or bad) behavior in relation to oneself and others. Like morality, ethics are

Inter-annual Climatic Variability in Libya Essay

Inter-annual Climatic Variability in Libya - Essay Example Moreover, as suggested by Moron and Ward, the climate of the Mediterranean arena is exposed to the South Asian Monsoon, the Siberian High Pressure System along with the Southern Oscillation and the North Atlantic Oscillation, which give rise to a recent confirmation about the tele-connection of ENSO to have extended its reach into segments of the Mediterranean in current times (Moron et al, 1998). The chief physical as well as physio-geographical constraints that regulate the spatial dissemination of the climatic conditions over the Mediterranean, especially, the North African countries are the atmospheric circulation, latitude, altitude and, most importantly, the orography. Moreover, the land-sea interactions and surface temperature distribution are other forces which control the spatial dissemination of the climatic variability (Luterbacher and Xoplaki, 2003). ... The North African area is quite a climate-sensitive region which is climatically emphasized by restrained water reserves and acme of heat attributes, which help in creating or giving rise to the existent socio-political strain. Chiefly, high-frequency as well as the low-frequency variability of precipitation plays a critical part in the management of the regional ecosystem and socio-economics. Previous analyses on African climatic variability have concluded that the African continent, chiefly, the northern segment, is meticulously susceptible to the influences of climatic variations for the reason that it has some factors such as extensive poverty, persistent droughts, unbalanced land dissemination, and overdependence on the rain-fed agriculture (Hulme, 1996). Occasional response activities have been believed to be transcending the economic source of many countries. Worsening in terms of trade, improper policies, high populace growth rates, as well as lack of noticeable investment, all encompassed with a highly variable climate have made it hard for various countries of Africa to develop frames of livelihood which would deter pressure on the natural reserve base. Various reports fell short of assigning pertinent significance to these so many constraints in Africa's capability to adjust with the climate variability, and it is still not possible as it gives rise to new chall enges for analyses hereafter. The Mediterranean region, chiefly, the northern African

Practical Research and Design Essay Example | Topics and Well Written Essays - 250 words

Practical Research and Design - Essay Example The leaders were informed of the problems found from the research. Suggestions were put forward to help solve these problems. Leaders were also advised and encouraged to attend courses that give lessons about good leadership. Since these problems have persisted for many years, the outcomes mean that the leaders of the university lacks lack proper leadership skills especially in managing and organizing their classes and labs. In addition, the lack of adequate finances to equip the labs and finance classroom needs means that the budget of the finance department has faults. This in turn leads to late graduation of students. From my reflections, I learnt that organizing ones work is essential, since it paves way for the next step. I also learnt that it is importance to pursue what I have accomplished and to adjust any decisions that need alterations. I also acquired great leadership skills from the resources I used during the research. The research also involved other participants such as my supervisor, the finance department of the university and the supervisor of the university lab. Form this issue; I have learnt that great leadership is essential for the survival and excellence of any organization, such as a school. A good leader should always motivate his/her working team and always create new ways of doing something (White, 1). In reference to the system, I learnt that leadership should be excellent in all areas of an organization to ensure the smooth running of the organization. The process taught me how to organize my work and always implement one step after the other. White, Barbara. Six Important Managerial Skills For Successful Leadership, September 14, 2005. Retrieved on November 29, 2011 from

Holistic nursing practice encouraging active communication

Holistic nursing practice encouraging active communication Introduction Diversity of the worlds population has reached a point where it is vital to address and more importantly to understand, the ever-growing challenge that transcultural nursing poses to the nursing profession. Addressing this issue avoids discrimination and promotes equality within holistic nursing practice in order to meet patients needs. Health care professionals should be qualified to deliver, on a daily basis, proficient care and sensitive skilled communication to culturally different individuals (Maier-Lorentz, 2008). To exercise professional nursing in a conceptual way holistic nursing care focuses on physical, emotional, social, environmental and spiritual aspects as well as on the idea that any individual involved in treatment care should be treated as a whole and with dignity (Dossey Guzzetta, 2005). One of the areas to be discussed is Transcultural Nursing and Leiningers Transcultural Theory of Culture Care Diversity and Universality and its research enablers: the Sunrise Enabler and the Ethnonursing Method. Another area will be Holistic Nursing Practice and Nightingales Nursing Theory of Environmental Adaptation as well as the liaison between Transcultural Nursing and Holistic Nursing Practice. Nightingales theory has been chosen over others because she was the first to acknowledge nurses work in a theoretical framework and because she was considered to be the mother of nursing practices (Ellis, 2008). The development of culture care theory introduced health care professionals into a new nursing dimension formed by issues such as culture background, spirituality, environment and others that demonstrated how culture and health care are linked (Leininger, 2002a). Holistic Nursing Practice encourages active communication and reciprocal understanding, underlines the exercise of physiological and psychosocial awareness, it is based on logical thinking and supports values such as autonomy and patient wishes and tendencies (MacKinnon, 2010). Transcultural Nursing Transcultural nursing may be defined as a method to contrast and observe how individuals view health care, biased by their culture background. The principles of practising transcultural nursing are to provide complete nursing care to individuals or groups by treating them with respect and taking into account their cultural factors. It is all about nursing practice applied to cultural values and limitations (Leininger, 1991). Definitions of transcultural nursing incorporate many factors that shape the individuals cultural orientation. These include are age, sexual orientation and financial aspects. It has been suggested that by ignoring these culture background factors, health care professionals do not achieve enough cultural experience to be incorporated in holistic nursing practice (Barnes et al. 2000). This absence might lead to unsafe nursing care and both dissatisfied patients and professionals (Curren, 2006 cited in Leininger McFarland, 2006, pp.159-160). To promote transcultural nursing care, Narayan (2001) felt that there are four crucial attitudes to assume caring, empathy, openness and flexibility. This shows the patients a cultural understanding, appreciation, consideration and willingness from health care professionals that are based on individual care. Cultural education and the creation of culturally competent care professionals are one of the biggest challenges yet to tackle worldwide. For instance, in America, as the migrant population increases notably so it does the need for reducing inequalities and barriers such as language. Maier-Lorentz (2008) firmly understood that such a need could be met by the targeting of bilingual health care professionals coming from different backgrounds. Moreover, she suggested that in order to provide culturally competent nursing care, some knowledge of non-vocal communication signs could be of great value, as it is in eye contact, touch, silence, space and distance, and health care habits. Green-Hernandez (2004) recommended that as a step towards multicultural competency, professionals that need to deal with farmers should familiarize themselves with their specific customs such as using animal medication for their own conditions as a consequence of living far away from the care institutions. With the purpose of understanding culture, Andrews Boyle (1997) gave out diverse illustrations. For example, they suggested that by understanding a peoples proverbs, professionals may grasp knowledge of the cultural values shared by that population. The authors also stressed the importance of culture knowledge when coming across two different ways to view stealing. For one culture it may not be acceptable whereas for another one, e.g. gipsy people, it may be ok, as long as it is coming from a better-off person. Furthermore, they also found, through researchers, that different cultures may think that by being a demanding patient, the treatment they receive may improve. Riley (2004) reported that a foremost test for nurses in an ethnically different society is communication. Not just words but also tone and volume form spoken communication which in diverse cultures differs greatly. For example, Thai people are regarded as not talking too much as they believe it is a sign of idiocy whereas Cuban people are happy with talking vociferously. He also pointed out that Europeans are not afraid of talking about emotions whereas Asians are hesitant to do so. With regards to communication without words Riley (2004) explained that eye contact is not always expected. For instances, in Native America and Asian cultures it is offensive and among Muslim Arab women it is allowed only to their husbands. Therefore, he identified the importance for healthcare professionals to be culturally aware. Phillimore (2011) explored the challenge of provision of diversity needs in the UK-based on studies done on health care service provision to new migrants, during 2007/08 in Birmingham. She stated that with political forces wanting to reduce welfare support for new migrants, such provision becomes quite a challenge. She also believed that, in the long run, this disregarding of health care needs will lead to further issues for the health care system that otherwise could be avoided by just providing what is needed now: cultural and language services and health support. It was also suggested that in todays political climate offering of ethnically specific provision by the community and for the community, results in the local needs not being met, as the existing GP systems are already overstretched. She concluded that a number of migrants are condemned to an unwelcoming future since UK seems to embrace a tendency of anti-migrant sentiment and a move to community institution instead of multicultural provision (Phillimore, 2011). The Culture Care Diversity and Universality Theory by Madeleine Leininger In the 1950s Madeleine Leininger, a nurse-anthropologist, realised that nursing practice was requiring a theory to allow people to transform nursing into a more advanced and beneficial discipline that challenges nurses to open up to cultural variety and universality (Leininger, 2006). This was developed as a response to the demand for multicultural care which was immense and yet incomplete as many healthcare systems did not consider the need for bringing together culture and nursing care (Giger Davidhizar, 2008). The culture care diversity and universality theory developed by Leininger in 1991 (Leininger, 2002a) is unique in that it focuses on competent care, can be used upon any culture and is based not only on individuals but groups and families too. The theory addresses the importance of a consistent cultural competence instrument to acquire cultural awareness through a constant learning attitude and approval towards human differences and rights by health care professionals (Burford, 2001, cited in Baxter, 2001, pp. 202-203). Leininger (2002a) insisted on the importance of transcultural knowledge as a tool to avoid human acts such as the event of September 11, 2001. She then proposed the culture care theory as the most holistic approach to gradually transform the health system. This much-needed transformation requires an understanding of individuals in ways that identify and respect their cultural background and will lead us to understand such transcultural dismay. The theory was used in a study among Hispanic home care patients in the US, 2007, in order to identify cultural needs. As a result, care delivery improved in some areas and there was a suggestion describing the use of the model as a tool to reduce costs in the health care system (Woerner et al. 2009). Leiningers theory applies not only to races from different backgrounds but also to todays controversial groups such as transgendered people, disabled people , the youth, poverty and the homeless that may pose a certain degree of difficulty of understanding to healthcare professionals. There is also an agreement that, thanks to Leiningers culture care theory, the nursing profession today knows how to allow for culture when looking after individuals and has a widely spread caring philosophy in hospitals (Clarke et al. 2009). For this model to assist the health care professional to understand factors as important as management and policies, as well as being able to reflect on their decisions and actions, Leininger designed two tool assessments, The Sunrise Enabler and the Ethno Nursing research method, which are based on monitoring treatment care on a daily basis (Hubbert, 2006, cited in Leininger McFarland, 2006, pp. 354-356). The sunrise enabler focuses mainly on total life ways and caring factors influencing health and well-being, disabilities and death. It also identifies features influenced by the patients cultural background whereas ethnonursing finds ways in which multicultural care could be better. In doing so, the reflected culture becomes part of the holistic nursing practice (Leininger, 2006). The Sunrise Enabler The Sunrise Enabler is used as an assessment tool to enable multidisciplinary teams to deliver suitable and competent cultural assessments that impede intolerance and stereotype behaviour. This is to supply the healthcare system with a guide to cultural vicinities ranging from religious beliefs to economic factors (Giger Davidhizar, 2008). Wherever a healthcare professional starts the model either from the top or from the bottom, the most important feature is to listen to the individuals, trying to grasp ideas and concepts rather than enforcing them (Leininger, 2002a). Healthcare professionals struggled to understand the meaning of factors influencing the care practice so crucial when applying the culture care theory. Such factors as culture beliefs, environment and religion were to be included in the nursing care, therefore Leininger (1997) built the Sunrise Enabler to illustrate such aspects. The Ethno-nursing Method This method was developed to fit the purposes of qualitative research methods. It is a systematic method for studying multiple cultures and care factors within a familiar environment of people and to focus on the interrelationships of care and culture to arrive at the goal of culturally congruent care. Ethnonursing is a particular research method developed by Leininger to inspect the theory. It was developed to allow health care professionals to discover new ways of helping different cultural groups distinguish features of nursing care (Leininger, 2006). Leininger (2006, p.6) stated that the ethnonursing method à ¢Ã¢â€š ¬Ã‚ ¦was new and unknown in nursing and was different from other qualitative methods including ethnography. Holistic Nursing Practice The exercise of modern nursing is based on the view of holism that underlines the individuals wholeness. Healing viewed as an indication of nursing practice that treats people as whole, developed in the late 20th and early 21st century into a popular subject in nursing in order to clarify the meaning of wholeness and holism. As a result, alternative therapies surfaced as approaches of practice in holistic nursing (Locsin, 2002). The definition of holistic came into effect in the 20th century. Then the word holism included the physical, emotional, mental, social, cultural, and spiritual view. This view of holism was envisioned by Florence Nightingale who is seen today as an example to follow, although many of her studies are not used in todays nursing practice (Beck, 2010). Holistic nursing care embraces the mind, body and spirit of the patient, in a culture that supports a therapeutic nurse/patient relationship, resulting in wholeness, harmony and healing. Holistic care is patient led and patient focused in order to provide individualised care, thereby, caring for the patient as a whole person rather than in fragmented parts (McEvoy Duffy, 2008, Vol.8, p. 418). Furthermore, it addressed the expansion of multidisciplinary and collaborative teams as a way to applying holistic care into practice and asserted that the practice of holistic care by health professionals should avoid intrusion and, when really needed, as it is the case of unconscious patients, should use skills that include aspects such as consideration, disciplined criticism and liability in order to exercise nursing in a holistic approach (McEvoy Duffy, 2008). Since individuals from different culture backgrounds may appreciate holistic nursing practice and care choices in different ways so is the healthcare provided in different ways (Locsin, 2001). It may also be the case that some individuals may feel embarrassed to mention alternative remedies used in the past, therefore the assessment should be supportive rather than disapproving (Maddalena, 2009). Pearcey (2007) ran a study on clinical practices amongst student nurses to draw on a few key points related to holistic nursing practice. It was found that the notion of holistic care was not clear within nursing practice. Some students claimed not to know the right meaning of holistic nursing practice and claimed that tasks and routines are what nursing is all about. The study showed an evident lack of professionalism and knowledge amongst care professionals as well as a huge gap between what is taught and what is really applied at work. The author concluded that there is a real risk of inconsistency within the profession. Within the practice of holistic care there has been lately a huge influence of alternative or complementary medicine which care experts have tried to professionalise by setting certain values to be met. A study amongst nurses and midwives accomplished in England, 2008, revealed this but also the lack of initiative from the NHS to incorporate such practices, even though it was demonstrated that a huge variety of them were successfully applied on patients where biomedicine seemed not to work. Such practices included reflexology, aromatherapy, acupuncture and massage that actually underlined biomedicine rather than substituted (Cant et al. 2011). Whilst carrying out an interview on medical students in the UK, a student suggested that it is actually a catch-22-situation when looking after patients from diverse races as they have diverse predominance of whatever conditions that eventually will require different treatment, a world apart from what is being taught in medical schools with regards to treating everyone in the same way (Roberts et al. 2008). A quick look to Harrison (2008) for a concluding comment on multicultural nursing in relation to holistic care, offers us this brief view: a Western health care organism that has not managed to treat minority communities in a holistic manner is a system that claims to care for one and all identically. The Theory of Environmental Adaptation by Florence Nightingale According to Nightingales Theory of Environmental Adaptation, an individuals health is improved by looking after the surrounding environment. It goes further than this and asks for the environment to be operated by the health care professionals as an approach to healing (Howett et al. 2010). Florence Nightingale defined nursing as à ¢Ã¢â€š ¬Ã‚ ¦the act of utilising the environment of the patient to assist him in his recovery (Funnell et al. 2009). She determined that the deficiency of factors such as uncontaminated air, clean water, sanitation, hygiene and sunlight is unhealthy to the human being. Furthermore, she reasoned that temperature, environment and nutrition affect the patient (Kozier, et al. 2008). This theory of nursing includes inspection, recognition of environment changes and their execution and supporting the patient health care by allowing the environment to benefit the patient (Neils, 2010). Selanders (2010) reviewed and compared this theorys aspects with modern-day practice and reported that Nightingales concept, such as air, light, noise and cleanliness is equal to todays concept of physical environment; health recommendations to psychological environment; food to nutritional status and observation to nursing management. The author also estimated that the theory has been used in several qualitative works and some studies on the childbirth process. Transcultural Nursing vs. Holistic Nursing Practice According to Leininger (2002b) patients are not provided full holistic care by health professionals. Factors such as kinship, religion, environment and culture are largely missing. For that reason, care professionals should avoid being judgmental when delivering holistic care and rather provide an all-inclusive care that respects the individuals cultural background (Maddalena, 2009). As a student nurse, it is vital to value the development of cultural awareness and competency within the profession in order to encourage and address all stages of holistic nursing practice as it is meaningful to todays multicultural society. Leininger (1997) also claimed that essential practice is needed to create a regulation of multicultural nursing that could be of use to much ignored cultures. For example, acute medical treatment, medication, and patient fulfilment can be improved by understanding care beliefs when bringing in nursing care which, in turn, could save the health care system financially and have a desired positive outcome on patients (Woerner et al. 2009). Individuals or groups may clash with health professionals if they are not showing respect for each others cultural beliefs resulting in poor treatment and patients losing hope in the health care system. Hogg (2010a) also underpinned this understanding as crucial to delivering accurate holistic nursing practice. However, not only patients may lose faith in the system. Hogg (2010b) also affirmed that nurses from black and minority ethnic have suffered, at some point, racial harassment as well as lack of opportunities according to their numbers in the nursing profession. As holistic nursing practice centres on recognition of patients rights and choices (Potter, 2005 cited in Dossey et al. 2005, p.347), it is subsequently supporting the meaning behind multicultural care. The association of both precepts confirms an ongoing engagement to pursue equality and diversity as promoted by the Nursing Midwifery Council (2008). Inherent in nursing is respect for human rights, including cultural rights, the right to life and choice, to dignity and to be treated with respect. Nursing care is respectful of and unrestricted by considerations of age, colour, creed, culture, disability or illness, gender, sexual orientation, nationality, politics, race or social status (The International Council for Nurses, 2005). When assessing, planning, implementing and evaluating a patients needs as to medication, health professionals should take into account cultures physiologic traits, as it can seriously impact the treatment. For instances, due to genetics, for one patient a normal given dose may develop a reaction whereas for another it may not work at all (Anon, 2005). Conclusion It is obvious that cultural competency is a must when performing holistic nursing practice, in order to deliver a responsive and high quality care system. It is therefore recommended that specific cultural training should be given to all health care professionals so as to not overlook the great multi-cultural society we all are in. As society becomes more diverse, health care professionals should expand guiding principles that sponsor cultural skills as a way to deliver enhanced holistic healthcare. By carrying out this essay, the author realises the significance of treating people in a holistic way and not making assumptions just because they are from different cultures. This is something that seems yet not to be well implemented in my workplace (NHS since 2007). The author will, from now on, be more aware of his practice when caring for individuals from different culture backgrounds. It can be considered that nursing as a profession is also an example of human culture so indispensable for a in peak condition community, as seen looking through the theories of nursing and its tools presented in this paper, which if not recognized may affect the execution of holistic practice and its results, i.e. it is a profession whose culture needs to be elastic if it is to fulfil its function.